Digitalisation: Successful transformation starts with a good user experience
A well thought-out UX design ensures that digital solutions are used efficiently and meet with broad approval, ideally even enthusiasm. Transformation can only succeed smoothly if UX is included as the most important success factor in projects from the outset.
Why UX is the key to successful digitalisation
Many companies focus on technical innovations when it comes to digitalisation - but technology alone is not enough. People are at the centre of digital transformation: complex machine controls, data-intensive dashboards and networked systems must be designed in such a way that they make day-to-day work easier and make workplaces fit for the future.
- Reducing complexity: Intuitive interfaces and contextualised assistance systems help to make complex processes easier to understand.
- Increasing efficiency: Good UX reduces errors, speeds up workflows and ensures better decisions.
- Minimising training costs: If systems are self-explanatory, employees need less training time.
- Higher acceptance and lower error rate: Systems that are natural to use are accepted by users and utilised efficiently.
But why improve UX retrospectively when you can do it right from the start? Digitalisation means change - and this is precisely where the opportunity lies: when new systems are introduced or existing processes are digitalised, it is the ideal time to think about UX consistently. In this phase, structures are still flexible, workflows can be designed efficiently and unnecessary hurdles can be avoided right from the start. Integrating UX expertise from the outset avoids costly rework and ensures that digital solutions are not only implemented but also fulfil people's real requirements and are therefore used successfully.
UX as a business-relevant factor
UX is therefore not just a quality feature, but a business-relevant factor: it influences productivity, investment security and ultimately the return on investment of every digital solution.
- Industrial companies that take UX into account from the outset increase efficiency and competitiveness
- Human-centred digitalisation prevents bad investments in poorly usable systems
- A strategic UX approach ensures long-term acceptance and sustainable success
- Early and consistent integration of UX strategies minimises financial risks in digitalisation projects
Anyone who digitises should do it right from the start - and understand UX as an integral part of the strategy.